smartcon is a scientific consulting firm providing strategic advice and research tools for innovation and pricing.

As an institution with its own market research division, smartcon consists of an interdisciplinary team of experts, including specialists from the fields of economics and communication science, sociology and psychology, statistics and computer science.

Our customers appreciate our uncompromising scientific approaches and procedures as a basis for clear policy recommendations.

We supply the leading brands in more than 50 countries the support they need to ensure and maximize profitable growth.

Academic Board

smartcon's academic board guarantees the integrity and security of academic educated decision – a panel of internationally recognized scientists and specialists, which makes current knowledge and methods available for smartcon projects.

The members of the academic boards at smartcon are no gray eminences, but take an active advisory role in our projects – from kickoff to final presentation.


  • Prof. Dr. Oliver Kaul: Pricing and Innovation Management